Convention and trade show displays? Most trade show marketing collaterals end up in the trash bin. So, you have to come up with creative ways to make yours remarkable enough for the visitors to take them home and share. Also, ensure that you have enough of these business cards to make sure they are sufficient for the inflow of attendees during the entire expo. You can also give your visitors branded giveaways to take home.
We’ve briefly mentioned in the previous point that if you thought capturing the attention of prospects is hard in an in-person event, wait until you try it in a virtual event. That’s why it’s so important to have crafted messages that will cut through the clutter and prompt participants to read, and even engage. Consider creating “incentives” for attendees to respond to your reps’ messages or even gamifying the interactions with prizes. Prospects love to hear from people like them. Share testimonials, statistics, zingers, and facts that are unique to your brand and company. Greetings and pleasantries will not get you very far when trade show attendees are inundated with them. You could take it a step further and created customized messages per persona since the job title should be visible to you. Also, timing is everything. Make sure you have a consistent cadence throughout the day during the times when attendees are most likely paying attention, in-between sessions for example.
Our Fusion 10×10 exhibit booths combine multiple materials to provide maximum functionality, efficiency, cost effectiveness, and presence. These custom trade show exhibit displays originate from our Custom Display design team who will gladly assist you in developing a unique exhibit display that will perfectly match all of your company’s needs. The ultimate Tension Fabric Trade Show Displays! Kit options include lightweight affordable kits, merchandise kits, upscale kits with angels/curved designs, and architectural kits which combines elements of both. Our tension fabric displays are affordable, made in the USA, and are the perfect solution for those needing a super-compact, portable display that doesn’t compromise on visual impact. Find additional information on Infinity Exhibits.
If you can’t think of a simple slogan like the one mentioned above, it may be easier for you to use graphic images for this job. Think about what you do and why you think people should want your products or services. What does that look like? You’ll still need to include your brand and company, but including a logo or a graphic image is a smart move. You’re making it easy for people to see something that may stick out in their brain and remember you. Remember that people are either at trade shows to attend them or to exhibit their products and services. Figure out what types of problems you may be able to solve with what you’re offering in your booth and make that the focus of your banner. This will help people realize they need to come to your booth and may make them see you as sticking out above the others!
Capture attendee’s attention with stylish designs, signage, hanging banners and a variety of colors and textures. We use materials that don’t add unnecessary weight to your trade show displays. We also use only what is necessary to fulfill the needs of our clients marketing objectives. The InfiniLite, Slatwall, TruLite and InfiniTruss lines requires no tools for setup in most cases. Provide lightweight, affordable, easy-to-assemble trade show displays that stand out from the crowd and help our clients succeed! We’ve been saving our clients money for over 20 years, providing them with trade show display systems that are budget-conscious, yet don’t compromise on presence or style. Find extra information on Infinity Exhibits.