Assigning specific numbers and letters to a certain ad is particularly helpful if a customer sees the promotion advertised in an email or on social media but doesn’t click through immediately to follow through on the promotion. You’ll still be able to capture and analyze the ROI of advertising on that platform because by entering the tailored promotion code, the customer is also telling you where he or she saw the sale advertised.
How to use promotional codes
When a customer enters a promotion code during the checkout process, the store confirms that all conditions of the promotion are satisfied before validation. If the promotion code offers 20 percent off shopping carts of $200 or more, for instance, the code will not work if the minimum threshold hasn’t been met. You can also tailor the requirements to exclude certain brands or products.
What are the different types of promotional codes?
There are three different types of promotional codes store owners can choose from.
Public codes – Anyone can see or use a public promo code. These are useful for enticing new customers and encouraging previous shoppers to come back for more.
Private codes – Stores use private codes to target a specific group of people. Commonly provided to loyal customers for special shopping opportunities, such as first-time shoppers, private codes are a good way to bring in new customers.
Restricted codes – A code that is restricted is targeted to a single user and can only be used once. For instance, you might send a customer a restricted code as an apology for a delayed shipment or as a thank-you for making their 50th purchase with your site.
But it’s not just about the customer! Promotional codes bring a wealth of advantages to your brand’s marketing strategy. Here are just a few of the marketing objectives you can achieve:
Increase online followers
Raise brand awareness and brand loyalty
Direct online users to your points of sale, on and offline
Motivate users to engage with campaigns, surveys and subscriptions
Collect customer information and qualify sales leads
Measure ROI to inform your future marketing campaigns
Most people don’t think of promo codes and ROI together, but we disagree. If you’re not using smart codes to track the Return on Investment of your marketing strategy, you’re missing a trick!
The beauty of promotional codes is that you can fit so much information inside them. It’s easy to generate QR codes and barcodes which are uniquely linked to each individual customer, for example. And you can use that unique information, together with data from the point of sale, to see exactly how customers are interacting with your promotions.
Set up your campaign so that customers receive different codes, depending on how and where they download the code. Let’s say one customer spots your promotion on Facebook and downloads a QR code to their smartphone to use in-store. Another user clicks a link on your website, gets the code by email, and types it in at the online check-out. Those two customers have received two different codes. By tracing which codes they use, you can link customer profiles to the download method and shopping styles they prefer. You can even track the time between receiving the code and applying it to a purchase.
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