Behavioural Capitalism is a model of capitalism in which human behaviour becomes the central factor for the production and provision of goods and services. The accumulation of power can no longer hide behind the mechanisms of the new, but is clearly visible in the light. A necessity, because an unbridled and unbridled behavioral capitalism is even more dangerous than an angry financial capitalism, because it needs not only capital, but man as a whole to harvest. Anytime, any day. Yes, the phenomenon was palpable. Now it finds its analysis and order. Behavioural Capitalismmust therefore be identified and interpreted in order to be able to deal with it self-confidently and positively.The wild horse needs dressage, otherwise it will go through at the end.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. They were the great behavioral capitalists. Now they analyse the homo stimulus and try to generate information or data on the basis of its behaviour or to offer or mediate products and services. Tailored to the individual. The raw material “behaviour” became a production factor. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra Details at Behavioral Capitalism.
The data volumes obtained are now stored in the behavioural factory, a metaphor to represent a complicated and decentralised processing process more plastically, and processed in parts into products. Forecast products as well as satisfaction products are produced. Forecast products are used to estimate the future behaviour of an individual. A typical example would be a user of a social network who is interested in hiking, presents photos and documents participation in events. The algorithm can now read this data and supplement it with other information such as age, place of residence, brand inclinations, style, etc.
The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society thinks that the world is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). Some of the world’s biggest problems : Displacement: The number of individuals who were forced to flee their homes has skyrocketed drastically in recent years. The Internal Displacement Monitoring Centre (iDMC) reported that 31.1 million individuals were displaced in 2016. Displacement could occur after natural disasters or throughout war. Unfortunately displaced individuals have increased to approximately 59.5 million due to continuing conflict in the Middle East. In Syria alone, there are about 11 million refugees, which include young children. Although women make up approximately half of the population, there have historically been social barriers to economic and personal freedom for women. While much has been done to alleviate this, there is still quite a way to go, especially in the developing world. Women are disempowered from a young age, when they are held back from attending school for financial reasons or because of the perception that their education does not matter. Globally, women still earn less than men, and women with children tend to earn even less. This is a waste of potential and hampers progress on obstacles to global prosperity.