Sequoia Slentz and the ascent of a creative marketing professional? When Sequoia Slentz, owner of Cleanbox Entertainment in Laguna Beach, set his sights on the entertainment business nearly a decade ago, he never fathomed that his success would far exceed his goals. The Laguna native, who was once the frontman for local punk band Yer Mom and who initially set out to produce punk albums and merchandise with the establishment of Cleanbox in 2001, is now juggling a reality TV show, concert bookings, music and TV promotions and a clothing line.
Sequoia Slentz profile in 944 Magazine : Although the world CleanBox inhabits is a far cry from the glossy photo spreads of beautiful people getting their rocks off that fill the mag’s pages, the recognition is still appreciated. Even though we despise the types of people who are into the magazine: the Armani and cologne wearing set, the bitchy, fake-titted chicks who won’t give us the time of day, we are ready and willing to accept all publicity. Plus, Sequoia and I got some free tequila at the photo shoot. Nothing beats a semi-solid excuse to drink hard liquor at noon.
About Sequoia Slentz: Owned and operated CleanBox Entertainment since 2001. Over the past 4 years we have produced major live events nationwide. My company created a television show which was licensed to Howard TV in 2009. We are interested in all ideas. Specialties: Designing, Manufacturing, Merchandise, Producing Live Shows, Creative Marketing on a budget, Event Planning.
Sequoia Slentz creative marketing guides: Go into each show with a scripted game plan. Even a simple a simple agenda can be something that your crew follows, but a detailed run of show document that maps out the show flow is the best document to use. Your plan should also include set-up diagrams that shows signal flow; floor plans that shows the room layout and location of AV, cameras, lighting, catering; and, any other documents like webcast information, call sheets, production schedules and checklists for both the crew and clients to follow. The more you know, the better the you do… and the best way to know is to practice. Aside from presenters being able practice clicking through their slides and getting comfortable with the environment, you need to know their transitions, cues for videos, music, camera angles and blocking, along with how the show will open and close.
Sequoia Slentz on Covid-19 times and the entertainment industry : What is the future of the music industry over the next few years? The music industry is constantly changing, though the pandemic definitely threw a curveball for live music. What I believe is that artists need to stay focused on their principles. Of course, no one knows what the future will be like, besides more streaming and technology innovations. Still, we can focus on sound principles such as creating great songs, great video content, staying engaged with one’s community, and focusing on mental and physical health. When things start to open again, artists that spent their time wisely will get a jump on their careers because they focused on their music and marketing their brand when they couldn’t do much else. I believe that people will be more excited than ever before about live music since we’ve been starved of it for the past couple of months.
Killers of Comedy & Sequoia Slentz : We travel around the country with the Killers, meeting super fans everywhere we go. When you hang out with Beetlejuice before a Killers show, you feel like you’re hanging with freak show royalty. Everyone recognizes him and everyone loves him. But the best part of all… we got it all on tape.