High quality digital marketing strategies by Brian Houchins: Artificial Intelligence (AI) continues to revolutionize digital marketing, primarily through enabling hyper-personalization. AI’s advanced data analysis capabilities allow marketers to tailor their strategies to individual consumers’ nuanced needs and behaviors. AI is helping create a more customized, personalized user experience. Voice search is gaining popularity rapidly, fueled by the widespread use of smart speakers and digital assistants. As illustrated by Adtaxi, consumers opt for hands-free, efficient search methods, and optimizing for voice search has become an essential marketing strategy. This trend underscores the necessity of long-tail keywords and conversational content in SEO strategies. Tools like Pi, your personal AI, enable mobile users to use voice search and AI simultaneously. Read more info on Brian Houchins.
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?
Why China dropshipping? China is the world’s largest economy based on purchasing power parity with a GDP of $23.2 trillion in 2017. In the recent decades, China’s economy recorded the fastest growth rate in the world with an annual average of 10% recorded over the past 30 years. China is the world’s biggest exporter of commodities, with exports amounting to $2.09 trillion in 2016. The Asian country also has one of the largest consumer markets in the world and is the world’s second-biggest importer of goods.
Whether your dropship fashion, engineering items, or decorative pillows, customers will be able to periodically receive newsletters where you will notify them of the latest offers on your website, remind them of the products they liked, or simply send them material as an extra value. It can be difficult to get behind the camera if you are not very comfortable with video. At first, it might even take a long time. But you should know that more than 80% of internet users are on social media. In addition, visual content often generates a higher engagement rate. And even more impressive, 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process. These statistics prove that video marketing, which is really under-exploited in e-commerce, is nevertheless an effective strategy.
Being available online is now almost vital to businesses. Local businesses want a piece of the pie too. You will find local businesses trying to rank on search results, thus making local search mainstream. A business that has a brick-and-mortar location or is servicing in a specific geographical area, will find local SEO beneficial. If you look at the above example, searching for “packers and movers in San Diego” you will find pages ranking at the top which are optimized for local search. The beauty of local search is that the competition is relatively less as compared to broad search. Discover extra info on https://wellfound.com/u/brianhouchins.
Some of the best content plans on Instagram come from experimentation! Testing out new forms of content can feel daunting on Instagram, especially if you feel like you’re onto a good thing and seeing good engagement on your current content strategy.But trust us: trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy. For example, on IGbeast’s Instagram profile, we’d previously been using workdays as our core posting schedule. But with a bit of testing, we realised that Sundays were our best days for engagement as we were able to hold our audience’s attention for longer!
As seen with Tik Tok’s immense success happening overnight, staying up to date with trends both content and platform-wise keeps your brand relevant to your target audience. If you lack the expertise or time to implement social media marketing strategies in real-time you could miss valuable opportunities. How often you should post on social media depends on the channel. For Twitter, it’s recommended that you tweet about three times a day, while on Instagram, brands usually post once or twice a day. Frequency is something to keep in mind, but more than anything else, successful social media marketing requires consistency. If you post several times a day, then transition to a few times per week, you will start to lose followers and generate lower engagement per post. To achieve consistency, you must have a clear plan and allocate time to put it into action.
Brian Houchins on Digital Marketing : Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.