Searching for a digital marketing company in Mumbai offering public relations (pr) and media outreach ? We have awesome news for you! We will discuss about the latest marketing strategies in 2020 and also introduce you to one of the leading digital marketing agencies in India.
If you’ve ever created a buyer persona, you’re already familiar with personalization. 90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience. The key differentiator between programmatic and traditional advertising is that programmatic can occur in real time. This puts more power in the hands of the advertiser. Potentially, even small advertisers can leverage programmatic advertising for maximum ROI. But it’s precisely how they use this power that determines whether advertisers are successful. Programmatic advertising relies on a combination of automation, big data, and technical expertise. You still need human capital to do it, which not every business has. In its current form, it’s a better option for brands with mass-market appeal than those with niche appeal. Nonetheless, with programmatic ads taking over digital display advertising, it’s a trend to keep tabs on.
Start curating and creating content for the job. Start building, managing and maintaining content calendars. Build content and creative that generate buzz around the brand, concept or the product, rationale and executing it effectively. Once the campaign is set, start with monitoring and analysing the social media campaign for opportunities using the data driven insights and optimise the next campaign postings. Maintain and monitor all the social reports showcasing key metrics along side actionable insights to be utilised in optimising future campaigns and postings. Find extra info on Top Digital Marketing Companies In India.
According to Techgrabyte: “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:
The digital experiences we create are unique, engaging and results-focused, integrating the highest levels of creativity and technology. We fuel online and treat every single client`s business as if it`s our own. We deep dive into your industry, the data, the ROI, and own it. Our clients know us as a committed digital marketing partner who delivers on time, on budget & above expectations. We EAT, SLEEP, and CREATE Digital Vibes at Go Lead Digital Marketing Firm! Visit: https://www.goleaddigital.com/.